Overview
GetYourPrettyOn.com needed opt-ins, store activity, and email to move as one system. Zapier connected forms, Shopify, and CRM. Klaviyo ran the email, reacting to behavior instead of a static list.
Challenge
The sales process had friction:
- Lead information was delayed or lost across platforms.
- Email outreach was manual and inconsistent.
- Cart-abandonment follow-ups were sporadic.
- One-size-fits-all messaging failed to connect with the audience.
Solution
Zapier linked their forms, store, and CRM. Klaviyo powered email automation that reacted to user behavior in real time:
- Live sync between opt-ins, Shopify, and Klaviyo — no lead left behind.
- Behavior-driven tags in Klaviyo based on page views, product interest, and cart activity.
- Automated email flows for welcoming new users, reminding cart abandoners, and encouraging repeat buys.
- Smart segmentation so messages stayed relevant and timely.
Results
The smoother flow also improved the customer experience, which supported loyalty and lifetime value.
Conclusion
By connecting the stack with clear automation, GetYourPrettyOn.com turned a patchy sales flow into a more consistent journey. The work was strategy, automation, and messaging — not a custom code rewrite of the store.
Want a similar funnel on Shopify and Klaviyo? Talk with the Tucson team, or write to us: