Overview:

A fashion-forward lifestyle and subscription brand, needed to tighten its sales funnel and engage customers more effectively. We used Zapier and Klaviyo to automate key points in their funnel, improving response time and driving more sales with personalized communication.

Challenge:

Their sales process had friction:

• Lead information was delayed or lost across platforms.
• Email outreach was manual and inconsistent.
• Cart abandonment follow-ups were sporadic.
• One-size-fits-all messaging failed to connect with their audience.

Solution:

We introduced Zapier to link their forms, store, and CRM. Klaviyo powered email automation, reacting to user behavior in real time:

• Live sync between opt-ins, Shopify, and Klaviyo—no lead left behind.
• Behavior-driven tags in Klaviyo based on page views, product interest, and cart activity.
• Automated email flows for welcoming new users, reminding cart abandoners, and encouraging repeat buys.
• Smart segmentation to ensure messages were relevant and timely.

Results:

• 42% higher open rates thanks to behavior-based personalization.
• 23% more abandoned carts recovered with timely email triggers.
• Faster execution of campaigns with fewer manual steps.
• Improved user experience, driving more loyalty and lifetime value.

Conclusion:

By connecting the right tools with smart automation, we helped GetYourPrettyOn.com turn a patchy sales flow into a smooth, high-converting journey. No code is required, just strategy, automation, and clear messaging.

Contact to get FREE consultancy on your business use case:

• info@atwetechnologies.com
• www.atwetechnologies.com