Wayfair is a leading online retailer of home furniture and décor, offering a vast selection of products with the goal of transforming homes into beautiful spaces. The challenge was to improve product discovery and make shopping for home décor items more enjoyable and accessible to a wide range of customers.
We worked on enhancing Wayfair’s online store by introducing a more dynamic and personalized user experience. This included adding advanced search filters, customized product recommendations, and improved navigation to help customers quickly find furniture and décor that matched their style. Additionally, we optimized the platform for mobile users, ensuring that the shopping experience was seamless across devices. A real-time inventory tracking system was also implemented to ensure accurate stock information and prevent customers from attempting to purchase out-of-stock items.
The revamped Wayfair website resulted in increased product discoverability and improved customer retention. The intuitive filters and personalized recommendations contributed to higher conversion rates. The integration of real-time inventory data and seamless navigation across devices ensured a smooth shopping experience that increased customer satisfaction.
